Understanding the different types of ads you can use to succeed in the world of online advertising will help you make yourself known effectively on this platform. Below, we'll tell you about the most common ones.
Advertising on the Internet, the key to Digital Marketing
Advertisement Types
Advertising made through the Internet has become one of the most important tools in the new era of marketing, that is, Digital Marketing.
Using social networks, web pages, blogs, email or other platforms available within the network, has brought great success to many companies.
Traditional media such as newspapers or radio have had to adapt to modern communication, which is gaining more and more strength.
This is why we see how companies choose to advertise through virtual platforms and thus expose their advertising so that its scope or impact is greater.
The types of ads you use will allow you to publicize your project throughout the world, since the Internet is a means of connection between citizens worldwide.
Generally, these ads are easy to create, depending on the demands or expectations of each person, and if we compare it with traditional advertising, they are much less expensive.
A great advantage is that online advertising is not static, in other words, you can change the types of ads you use, modify them or easily adapt them to trends.
The goal is to surprise users and make the brand known so that your business can prosper. Remember that within this ad, you will offer the potential customer the solution to a problem.
Digital marketing offers several tools for disseminating information. In addition to advertising, mass distribution of messages across the web is another option. If you're interested, you can learn more about this in the following article: Viral Marketing.
What are the most used types of ads?
Google Ads
As its name indicates, Google Ads is a service offered by the Google company itself, it allows advertisers to position their advertising, so that they appear among the search engine results pages.
Normally, when a user does a search on Google, apart from the natural results, different ads (2 or 3 or so) can be displayed at the top and sometimes at the bottom.
Internet users will be attracted to your page to the extent that the title and the meta description attract their attention, so you must choose very carefully the words with which you want to advertise in these elements.
The purpose of this type of advertisement is to get users to click on your website, increasing traffic to it and the direct conversions that could be generated.
In this case, only text ads are used, because that is what the browser allows to be displayed between the results pages.
Google Ads Display Network
To advertise within web pages, Google has Red Display, which allows you to include advertising such as banners, images, videos or simply text, to be viewed by the right audience.
This tool is very useful for those companies that have clearly defined the type of public they want to reach, this is because it has an orientation service that offers the opportunity to place advertising strategically.
Although the CTR (click-through rate) may be lower than that achieved with ads that appear in search results, your site's visibility, conversions and profits can be very good.
Red Display offers an ad editor and its own gallery where you can get templates to customize, turning them into advertising that identifies your brand.
This service allows the development of banners in various forms, designs and even formats, since they can include images, be interactive or contain videos.
To achieve your goals using this method, it's important to know how to properly create an advertising banner. Therefore, click on the following link and attract users with personalized banners: How to make an advertising banner?
Email marketing
Known for a long time, this type of advertising has lost strength over time because it can fall directly into the spam folder or be easily ignored by users.
However, we are currently seeing how it has rebounded thanks to the flexibility that allows modifications to be made to adapt them to the brands that are to be promoted.
Companies have chosen to camouflage their advertisements in friendly emails in which the customer is greeted kindly, this form of advertisement or publicity can be very effective, especially with regular customers.
Another way to use e-mail to advertise is to create advertisements that contain offers that can more quickly capture the attention of the people to whom the message is sent.
Mobile advertising
Currently, the main means of connection between the citizens of the world are mobile phones, which is why mobile advertising has acquired a greater presence in digital marketing.
There are tools that help create this type of ads according to appropriate parameters to be displayed on these devices.
It is best to adapt each ad so that it can be viewed correctly on both desktop and mobile, in other words, it is much easier to create ads from scratch that have the versatility to work seamlessly on any device.
The announcement must be brief, concise and visually pleasing, it must also have options that lead to the website or platform from where the user will obtain the solution to their concern.
Advertising through videos
Audiovisual resources can also be converted into advertisements, which, thanks to the entertainment and attention they offer, bring recognition to the brand, as well as arouse the interest of users.
Videos, in addition to types of ads, are the preferred advertising strategies of many large companies, they are a dynamic and direct way of reaching Internet users.
Within Google Ads, it is possible to make use of this type of advertisement, the only detail would be that it is paid, although the price is accessible. There are two ways, a trueview in-display advertising, which are those that we see next to the videos as a suggestion.
The other form of advertising is trueview in-stream, the most used on platforms such as YouTube, which consists of the appearance of advertising before the video we want to see is played.
YouTube Ads
In addition to creating audiovisual content to be published on this platform during the viewing of a video, YouTube is dedicated to making campaigns available to advertisers in which they can hire a banner that will appear on their main page for a whole day.
Like the one presented above, this campaign is also paid, but it can be paid for largely thanks to costs per click (CPC), costs per views (CPV) or fixed costs per day (CPD).
Another alternative is to establish collaborations with different youtubers, so that they advertise the brand's products during their videos and thus contribute to its recognition.
Pop Up
This is undoubtedly one of the most used forms of advertising, but at the same time, the most annoying for Internet users. It is represented by a pop-up window that appears once you enter a website.
Normally, these windows are very inconvenient for users, either because they appear constantly or because they are difficult to close.
They usually not only invite potential customers to learn more about the products offered, but also allow them to collect, through small forms, the necessary data so that the company knows a little more about the user.
Remarketing
Remarketing is the type of advertising that allows the ads of a certain company to reach users who have previously visited the company's website.
Provides the opportunity to group or segment users, based on things like whether they've bought before or simply left the page without making a purchase.
To properly track your customers, you must link an "HTML" tag to your page, so that this tool helps you create remarketing lists that contain information about user navigation.
The correct thing is that despite being a very dynamic ad, do not abuse the number of times they appear to the same user, since it can happen, as with the Pop-Up, to be considered annoying.
Shopping campaigns
Ads that are framed within shopping campaigns usually appear in the browser, sharing space with other ads and search results.
In this case, the ad is accompanied by an image that reinforces the content of the preliminary message with which it seeks to attract the interest of users.
To opt for this type of advertising, you need to associate the Merchant Center with Google Ads, then you must generate a means of disseminating information, known as a data feed.
Later, configure your ads and campaigns as you prefer, providing visitors through this advertising, everything they need to know about your products and the URLs where they will find them.
blog ads
Blog advertising is one of the oldest online advertising methods, storytelling is one of the most used ways to add ads within blogs.
This technique consists of telling stories or experiences that capture the attention of users, they will have advertising camouflaged in such a way that they capture the user's attention, but also integrate with what is being told.
A new way of obtaining advertising on blogs has been taking place thanks to alliances established between companies interested in promoting their brands and bloggers and influencers.
Through this collaboration, the blogger promotes the brand in their articles or dedicates exclusive posts to the company's products and in exchange obtains money, discounts, free products, among others.
direct contract
One of the easiest ways to position your ads is to contact directly the creators of a web page that is well positioned within browsers and conclude a contract where the economic compensation that will be received for advertising is established.
The page where you decide to promote your brand should be precisely in line with this, with the products you are looking to advertise. It is also important that the dimensions of the advertisement are previously established, as well as the space in which it will be located.
Facebook Ads
Clearly Facebook is already one of the largest technology companies in the world market, apart from being a social network to connect with family and friends, it offers the opportunity to advertise within its platform.
The advantage of this type of advertisement is that it allows reaching certain users, this is because it offers the possibility of segmenting the public, reaching only those in which the company is interested.
Facebook Ads allows you to target your brand according to the objective you set for yourself, for example, if you are looking to increase visits to your website or views of an advertising video, the platform has specific campaigns to achieve this.
Twitter Advertising
Twitter is another company that allows the launch of advertising campaigns using its platform. One of the great advantages of this company is that audience segmentation is quite easy.
It allows you to configure the ad in such a way that it reaches the followers of other users, which is very beneficial if what you want is to attract the public of the competition.
The way in which ads are made on this social network is given by Twitter Cards, a type of tweet with multimedia content that can be used by advertisers to offer information about their products.
In the long term, the investment you will make in this type of ads can favor your business, becoming a profitable option with which you can increase traffic to your website.
LinkedIn Ads
As on other platforms, LinkedIn offers the opportunity to create fully personalized ads, both in text and combined with images or other elements.
It is the ideal option to promote those products considered to have high purchasing power, that is, products whose value is not so affordable for all audiences.
Generally, this platform is the most expensive in terms of investment and works much better when the campaigns are aimed at attracting other companies.
Ads on Instagram
By belonging to the Facebook company, this platform mainly for audiovisual content, such as images or videos, has adapted its format to allow the development of advertising campaigns and therefore various types of ads.
Instagram gives you the opportunity to advertise your brand using personalized images and videos that represent your company identity.
On the other hand, the campaign you carry out to develop your advertising can be automatically linked to your company's Facebook page.
The amount of money you will spend on an advertising campaign through Twitter is much less than that invested in other types of advertising.
Tips for creating your ad types
Before creating your types of ads, the most important thing is that you correctly choose the website where you will launch your digital marketing strategy so that your business obtains greater visibility.
Always prioritize the type of users you want to reach, not all products have to be aimed at the same customers, which is why segmentation is essential.
Segment users by age, language, profession, interest, geographic location, among others; It will allow you to effectively reach those you want to attract.
Adapt to the trends that are taking place within the web. One of the great advantages of online advertising is that it allows you to make changes to the ads as the market changes.
In addition to the platforms mentioned during the development of this article such as Google Ads, blogs or Facebook Ads, there are other alternatives such as Pinterest and online forums.
Whether you use an expensive platform or one that offers very affordable prices, the goal is for these tools to generate profitability and benefits, meeting your expectations.
Keep in mind that just as there are tools to create ads, there are also others that focus on other actions such as online sales or optimization of services.
Likewise, there are tools that complement and complete what you want to achieve through ads, such as Google Tag Manager, which allows you to manage the tags on your websites.
It is recommended that you start using one or two of the techniques that we mentioned above, and that according to the results you perfect them and delve into others.
Finally, the success of any business is not based only on the types of advertisements, but also includes a set of processes, in this case of an advertising nature, which, when combined, generate the expected results.
