when they are issued Subliminal messages, the receiver does not perceive the concept in a conscious way, but in a subconscious way. These are manifested especially through the arts, in painting, music, audiovisuals, literature, drawing, among others, being very profitable in the commercial field through the use of advertising.
What are subliminal messages?
Subliminal messages are all information that we receive with some intention on the part of the author but that its true content is not deciphered by the conscious but by the subconscious of the individual. It was created to pass below the normal viewing area. You may be interested to know too What is meditate?
The most common subliminal messages are contained within songs, since when listening to a song, it could not be heard for the mind in a conscious state, but it can be in an unconscious or deep state.
Something similar happens with the projection of an image that is transmitted for tenths of seconds, that the mind in a conscious state may go unnoticed, but, even so, unconsciously if it receives it.
Many times, subliminal messages are used to manipulate our behavior, for example, in the case of advertising, when through a commercial, they induce us to consume some type of product or food. These messages can change the attitude of people, because they have the power and domain to do so.
However, according to studies carried out by behavioral psychologists and researchers, it was determined that these subliminal messages do not have a lasting effect on behavior. The only way for it to happen is that certain elements are constantly and excessively present in people's daily lives.
Etymology of subliminal messages
With how dual communication has become today, it is common for subliminal messages to form part of the structure of conversations that are held on a daily basis between the family or with the environment. But, not everyone knows what the meaning of the word itself is, so it is necessary to start from an etymological concept.
On the one hand, the word “Message” comes from the Provençal (type of dialect) “messatge”, which in turn derives from the Latin verb “mittere”, which means “to send”. The message is the essence of communication, of all the elements that make it up, it is considered the most important because the content of the message is what is meant or expressed.
This is possible, thanks to the use of signs (symbols and icons), signs, among other communication tools, which will make it possible for said information to be transmitted or reach the receivers for which it was created or designed. For the process to occur completely, the rest of the elements such as sender, context, receiver, channel are needed.
As for the term Subliminal, this word has Latin origin, it means, "what is below consciousness". To better understand this concept, the etymology of said term can be studied in turn, taking into account that "sub" is "below", and "limis", is from "limit", while "al", is used to say that something is "relative to".
In itself, the term subliminal is an adjective widely used in the field of psychology to indicate what is below the threshold of consciousness. As an adjective, it is used in various stimuli, and sometimes, what the human mind does not consciously capture, if the unconscious can do it, decipher what the message it contains consists of and even how it can influence the behavior of the individual .
History
Democritus, a well-known philosopher of Greek origin, who existed 400 BC, was the one who first dealt with the subject of subliminal perception, indicating that most of what is perceptible, it is not possible that man can perceive it.
Another of the famous philosophers like Aristotle, took this premise and detailed it better, establishing the concept of the existence of the threshold of a subliminal consciousness, where stimuli not perceived in a conscious way can end up affecting the sleep of individuals.
This gave rise to even establishing a theory of sleep, where he explains that the stimuli we perceive while we are awake are not as intense and some may even go unnoticed, while when the person is asleep, even the most intense impulses are felt in great intensity. little ones.
When you are in a dream state, even faint echoes, you feel vivid and extraordinary. It would be at the beginning of the 1580th century where the effects of this phenomenon would be known, which in XNUMX had already been called the effect poetzleby the philosopher Montaigne, which already referred to subliminal perception.
early XNUMXth century
At the end of the XNUMXth century and beginning of the XNUMXth century, the famous scientist Freud, carried out an investigation that yielded new theories from which new concepts were formulated in reference to the subconscious and the unconscious, also establishing his own theory of sleep, in reference to subliminal perception. Freud characterized dreams in three main aspects:
- The information that could be disturbing is transformed into images of the dream, thus protecting the action of sleep.
- Through sleep, wishes can materialize.
- Those stimuli that threaten the person can become part of the dream in a symbolic way.
For his part, the scientist poetzle, through studies revealed that the information that is received by the individual in a conscious way, is not revealed in the following dreams. The content of the dream was made up of stimuli that the subject had received unconsciously, in a state prior to the dream period. We invite you to review the topic of Recurring Dreams
These results gave the basis for the creation of the Exclusion Law, which indicates that human beings exclude the data they have received consciously, removing it from the content of their dreams. This meant then that dreams were made up of information or stimuli that the person received subliminally.
This was later taken as a protection mechanism that the person assumes when he receives some information or stimulus that is not pleasant and that can even seriously affect him, creating a type of anxiety. This also means that the individual acquires the ability to discard any information that is deposited in his subconscious but that he considers harmful to him.
Other researchers established the hypothesis that even when the human eye can make more than one hundred thousand fixations, only a low percentage of them is perceived consciously, giving rise to a process by which subliminal content is received, and then removed from the image. consciousness and transform it so that it can later be reproduced through dreams.
In addition, it indicates that many of these stimuli are induced, manifesting late in behavior. In the same way, they link subliminal stimuli or messages with compulsive neurosis and post-hypnotic suggestion, manipulating the behavior of the individual who ends up doing what the content of the information indicates.
Latest Research
At the end of the 1950s, research on the perception of subliminal messages was resumed. One of the studies revealed that there were messages broadcast on a screen, which were not visible and yet were perceived by the subconscious.
Other tests were applied in the area of media-assisted marketing, where several commercials promoting food and drinks were run in the middle of a feature film showing, and then sales increased significantly.
This is how it began to be used for commercials and propaganda, but later its use was prohibited by the authorities in the US, since it also became a tool used by the enemy side in the midst of the war with the Soviet Union.
In 1996, other investigations were carried out, but none of them proved that subliminal messages produce behavioral consequences, at least not compulsively. But, despite this, it was found that when the conditions are correct, then subliminal messages do work.
What are subliminal messages sent for?
Subliminal messages are created or issued with the intention that they be transferred below the usual limits of the sense of perception. That is, the message is sent but the receiver does not receive it in a judicious and thoughtful way.
Subliminal messages can change the behavior of the individual, without the person being aware of this fact, since it occurs spontaneously and even unconsciously. In general, this type of message manages to fulfill its mission, which is to enter the mind of the person who receives it and that he executes the action embodied in the message as if it were an order.
A person suggested with a subliminal message can even commit something inappropriate, induced by said message. The opposite could also happen, and obtain positive changes.
Where are they often found?
In most artistic expressions subliminal messages can be achieved, as well as the use that is given in commercial matters with advertising and propaganda. Whether it be music, movies, paintings and drawings, advertising campaigns, among others, there are plenty of examples and the effects they have on the individual's behavior, even if it is not permanent.
In the music
In music it is frequent that it appears in the back masking or record backwards. This is a technique that emerged in the 1960s, where subliminal messages were recorded on the tracks in reverse of the original format. When the use of this technique in music came to light, it was immediately linked to Satanism, taking advantage of the songs to in turn send messages against the current of Christianity and exalting Satan.
In film and television
The cinema and other media such as television can also show the presence of subliminal messages with great frequency in various genres of movies. For example in Children's Movies, sometimes apparently harmless topics are handled, but whose true purpose is to enter the minds of children directly.
All the images contain various symbols that go unnoticed by the conscious but are deciphered by the subconscious. In the Adult movies, He also plays with elements such as symbols and colors, for example the presence of the US flag in all his films regardless of the genre or theme.
For all public, for example, in "The Lord of the Rings", among some letters, a well-known brand of soft drink was advertised worldwide. In the children's series "Dragon Ball", characters who practice sorcery and spells are presented and enhanced, even invoking the same Satan. Even in the East, people are called "Saiyans" when they are possessed by the devil.
In the paint
Over time, plastic artists have left many messages in the painting that can be identified. Works such as The Mona Lisa, The Last Supper, The Creation of Adam, and others are an example, as they contain elements, signs, symbols, and icons that the authors wanted to transmit to the public, but in a sublime way.
the initials of Leonardo da Vinci, presence Mary Magdalene, sitting to the right of Jesusinstead of the prophet Juan, the image the brain and within it the image of God, are expressions that the authors revealed with a message that went beyond the content of the work.
In publicity
Undoubtedly, the advertising part is where subliminal messages are used the most, as in propaganda, which are the greatest evidence of influence on the individual's behavior. By buying things that are not needed, always using a certain brand, or assuming a peaceful or aggressive attitude in a certain situation, it is a response to the stimulus that is perceived in these subliminal messages.
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