La persuasive communication It is a very useful tool when interacting with other people. But what is this type of communication really and why do we need it? Throughout this article we will be explaining everything about this strategy.
persuasive communication.
Persuasive communication. Why do we need it?
We must be clear that when it comes to persuasion, we are not talking about manipulating, since it is often assimilated in this way, but it is not necessarily the same thing. As human beings, we naturally employ persuasive communication practically daily, it is an activity as daily as breathing or walking. If you master the persuasive communication, you are able to determine the ideas that are taken into account and those that fall by the wayside.
Communicating on a daily basis is the same as walking, we all walk, we all have two legs and we all know how to do it without even thinking about it. However, the question is not knowing how to walk or not, but knowing if walking is taking us on the right path to success. Communicating is based on that, it is an action that we carry out every day without being aware of them.
According to renowned psychologist Paul Watzlawick, it's impossible not to communicate, so it wouldn't hurt to have some control over it, since using this ability to its full potential can make the difference between achieving our goals or not. This can be normal to a certain extent; it's like breathing; it's an essential action in our lives. We breathe many times a day, and out of all those breaths, once we become aware of how to do it, we become aware of how to do it.
Persuasion is something that any person seeks to do all the time, even if it is unconsciously. The ability to persuade is present in the actions of our lives when, for example, we tell our children to pick up their toys or order their room, when we want to convince our partner to go eat in a certain place or go out to a What we want.
What is persuasion?
The action of persuasive communication, is nothing more and nothing less than communicating trying to convince or make a person believe something or do something, this through the use of arguments, evidence, feelings or reasons to make the other person change their mind by inciting them to do something different or to say something different, without exerting any kind of coercion or violence.
Persuasive communication is a tool used by companies, especially advertising, since its main objective is to attract the masses in order to achieve, through rational reasoning, that people are more likely when buying your products. We always seek that our ideas, offers or attitudes go forward, whether in formal or informal meetings, in the office, among others.
We also find persuasive communication in sales of products and services, merchants focus on convincing the buyer that they have the best products and that having it will make their lives easier, changing their opinions or thoughts to get their sales.
On the other hand, there is persuasion in the political field, politicians seek to persuade the people and convince them that their proposals are the best, the most appropriate and convenient, being the most impressionable people, those who always believe in their word, leaving the politicians the ease of being elected on the basis of words, actions and feelings.
Every day we seek help from others, and we achieve this through persuasive communication, the desire to convince others that our ideas on a topic are the right ones. Knowing about Persuasion in Aristotle's philosophy can give you a foundation for how this technique has been studied over time.
Get persuasive communication
Now, how can persuasive communication be achieved in order to have the necessary credibility and trust from other people? Well, this is not very complicated to achieve, when putting it into practice it becomes a good tool, you just have to follow the following points:
- Follow what is being preached.
- Preach what is being fulfilled, either by experience or baggage.
- Have strength, without being arrogant and inducing closeness.
- Learn to value competitors.
- Employ demonstrations and studies, use scientific words.
- Be confident in your words and actions.
Just as you see it, persuasion is that tool you need to ensure that the scaffolding of your house is perfectly fixed so that it does not collapse and all people are left standing where you want. However, you must be careful and remain anonymous, if your intentions are found out, the magic of your construction will fall apart.
That is why persuasive communication is an art that must be learned and practiced in such a way that when using it, it is not too obvious or forced. But for persuasive communication to occur, a communicator, a message, a receiver and a channel are needed, so let's see how each of them works.
Communicator
Generally, there is a tendency to accept or reject a message based on who communicates it, rather than based on the content of the message itself. One of the variables that can be seen most in daily life is with communicators and their credibility when persuading.
The message
When it comes to persuading other people, everything is easier when the message is new, has different and striking energy charges, and contains few arguments that are understandable to the receiver, managing to carry out the message. persuasive communication.
Audience or receiver
The thoughts that have the greatest influence on these are intelligence and self-esteem; these two factors mark the difference between accepting or rejecting the message being conveyed. The more knowledge and self-esteem one has, the greater the level of analysis one will need to undertake before accepting another person's arguments.
The channel
When the message is much simpler, it is more likely to persuade if it is shown through audiovisual media. The messages that are called deeper are more accepted when they are presented through print media, such as books or newspapers.
In conclusion
We communicate to persuade others, whether in thoughts, opinions, actions or their points of view. Therefore, communicating persuasively becomes an important tool to achieve our goals, beyond being a shameful or perverse activity, a tool that we use daily without realizing that it is present.
The difference lies in doing it consciously, taking into account that you do it all the time and why you do it. This will allow you to have more control over the quality of the relationships you have and the type of communication you have on a daily basis, with the goal of making your ideas much more appealing and easier for others to understand.
Throughout our lives we will take a large number of examples that lead us to the same point that whoever really dominates persuasive communication is the one who determines the ideas that will be taken into account, that is why I think you will agree, that mastering persuasive communication is essential to achieve success in any personal or work environment.
If you liked our article and learned something interesting about this topic, I invite you to see more articles within our website that will help you get more information about human relationships such as: Positive Reinforcement What is it and what does it consist of? examples You can also watch the following video that will give you more information about the persuasive communication through Robert Cialdini's 7 Principles of Persuasion. Successes!
