You have a brand and want to know how to advertise it on Instagram. This article will teach you what Instagram advertising is, how to do it, and why. We'll give you all the details you need to develop a solid strategy!
Instagram advertising
Getting our brand advertised on Instagram is a huge help, as social media is becoming increasingly valuable in marketing. Knowing how to leverage each of these social media strategies guarantees exposure to a much wider community compared to using traditional advertising methods.
Instagram is a social network that has managed to successfully complete the basic factors of audiovisual content and achieve promotion in a dynamic, fun and, above all, organic way.
It is proven that social network users spend approximately more than twelve hours on their social networks, and almost eight on Instagram, which makes it the perfect advertising platform for our brand, since it is easy to access, manage and return investment is very effective.
When we decided to establish our advertising in the different social networks, we managed to have several scopes. Among the first is audience segmentation which helps us to efficiently and effectively target our ads to a much more granular audience, as well as allowing us the freedom to be more resourceful with the type of Instagram advertising we offer.
One of the reasons why we do this type of advertising on Instagram has to do with the platform number not representing any major change. Currently, managing the same numbers of followers, links and shares at the brand level means poor marketing management, which is counterproductive for our company.
When we create different advertising campaigns we make possible new clients or users react, which will make our community increase, everything will depend on the type of advertising on Instagram or on the other networks that we apply.
Another important reason why we should advertise on Instagram is that the social network has different budgets, which makes us carry out low-budget campaigns with great impact, which is an important marketing opportunity.
What is it and why advertise on Instagram?
Instagram is a social network and an App, which allows each of the users that make up this community to share different images and videos to carry a message. We can edit this material with different effects such as filters, frames, among others, in order to publish quality photos.
It should be noted that it is a social platform, which is on a complete and thriving rise in the digital world, hence the importance of mounting advertising on Instagram thanks to the fact that we have a visualization that we could not achieve without this tool.
One of the reasons why Instagram has managed to position itself in such an important way within the digital world is that it has been proven that more than 46% of people who use digital media have a better response to this publication format. It is necessary to understand that the audiovisual material that we post on this social network is what will be recorded in the users, that is why it is of the utmost importance that our content is organic, easy to understand and different.
When we decide to use these platforms we must prepare corporately for the changes that we are going to experience within our organization. One of the first changes that we notice is the engagement that we have from our users, which means that our web traffic will increase, transforming into more orders and sales.
One of the aspects that we recommend you take into consideration is the humanization of the brand. It has been convincingly proven that people reject brands that feel distant and of little reach for us as consumers.
On the other hand, we managed to competently promote each of the products that we handle in our catalog. For each of these reasons, as a brand we must make the decision to advertise on Instagram and be able to meet each of the expectations that we establish in our marketing strategies.
Similarly, to delve into the reasons why we should advertise on Instagram, we leave you the following video so that we can understand how the social network should be managed to achieve our goals.
High effectiveness
One of the key reasons why we as a brand should decide to use advertising on Instagram is because of the high return guarantee that we have with it. One of the benefits that stands out the most in this type of advertising is that we achieve the synchronization of this giant social network with another such as Facebook. which allows us to find a wider audience than the one we manage.
The platform released its numbers at the end of 2019, where it informs us that it managed to activate more than a billion users per month. This means that almost 93% of users can see and consume the advertising that we detail in this social network.
Continuous evolution
This is one of the reasons why advertising on Instagram is so effective. If we effectively analyze the behavior of the brand, we realize that it constantly updates its policies, platforms and image, which makes it completely accessible and understandable for each of the needs that we may have as a brand.
That Instagram allows us to use different types of filters on photographs, different dynamics for stories and lives, being able to specify the objective of our advertising campaign, among others, shows us the social network's capacity for evolution, which It makes us transform our image to remain current within the community.
To position our brand among the nearly 25 million different business account profiles requires dedication, consistency, perseverance, and above all, an understanding of our surroundings. If you'd like to learn more about current trends, we've included the following link to help you position your brand using marketing trends.
effective segmentation
As we could see in the previous link, digital marketing strategies require us to know which audience we are going to try to sell our product to. For this reason, as a brand, it is important to be clear about our customer ranking, or at least to be clear about the age, gender or location where we are completely established.
One of the benefits of Instagram, as we have already read, is that it is directly related to the Facebook administrator. For what it allows us to sectorize if we have that fundamental gap as a brand, which range from saved audiences, to similar audiences, without forgetting the personalized ones, which are the data that we include as a Brand.
Therefore, we recommend that before establishing the type of advertising on Instagram, you analyze well what is the environment in which you are positioned as a brand and each of the factors that encompass you in order to have an effective and efficient campaign that yields the results. what we expect In the same way we leave you the following video
New brands? Perfect for advertising on Instagram
Being a new company does not represent any type of problem for which we decided to advertise on Instagram. This means that if we do not have a large budget we can use this digital platform and achieve our goal.
The cost that is handled for mid-2020 is $0,72 per click. This means that we have a great exposure for less than a dollar. This benefits us since we manage to capture the attention of people who we had no idea who we could reach.
Positioning of our brand
When we request advertising on Instagram we achieve recognition of our brand in the community with which we work. This allows us a total expansion to our ranking of people.
One of the recommendations that we can give you to achieve an engagement with each of the users is that you have a direct interaction with them, try to respond to comments, return likes, respond DM, everything that makes the communion between us, the creators of content or brands, with the followers.
Instagram ad editors
After we decide to create our advertising campaigns on the Instagram social network, we must take into consideration the order of the things we must do, which are:
Campaign Creation
For this step it is essential that the imagination of showing What is it? And where does our brand go? Therefore, we must concentrate on making a campaign that is organic and that is of a style that gives us an image that we are accessible to our consumers.
When we have defined how our advertising campaign is going to be carried out, we can use different tools to create the advertising that we want to publish. Although the editors that we are going to define below belong to Facebook, we can work with them to make advertising on Instagram work.
Ad Manager
When we refer to the ad manager, we are talking about an application that we consider to be the beginning of the creation to get advertising on Instagram up and running. With this tool we can create endless advertisements with programming of how and where to put them into operation.
This means we can schedule multiple ads within a specific timeframe. This gives us the opportunity to focus on different activities, setting aside advertising on Instagram or any other platform. If you'd like to learn more about perfect scheduling, follow this link to learn how: Schedule Instagram Posts
One of the benefits that the ad manager has for us is that we can select the objective and the audience we want to reach. In the same way we can manage the different tasks that we have related to the creation of advertising.
In the same way, it allows us to review and adjust the advertising campaigns that we want to launch on different digital platforms. If the type of advertising on Instagram works for us, we can generate changes such as the budget we want to have for the campaign, edition or change previous campaigns.
We can use this tool to duplicate the advertisements, the edition and the segmentation of each of the advertising campaigns on Instagram, it also allows us to consult the results that the advertising campaign that jems launched gives us.
Power Editor for advertising on Instagram
Using Power Editor in advertising campaigns on Instagram is a great advantage since it positions us as professionals thanks to the fact that we can generate more precise and better designed content. To use this type of tool, the condition that the creator places on you is to use the Chrome browser since it is handled correctly and completely.
Now, among the benefits that this tool brings us to create advertising on Instagram, we have that we can create multiple ads within a set of already established campaigns. The Power Editor allows us to generate different campaigns quickly and easily.
In the same way, this tool allows us full access to each of the new advertising formats. And it gives us the option of duplicating campaigns, which gives us a better optimization of our time.
How to achieve the positioning of our advertising on Instagram?
When we want to establish our brand on Instagram through advertising, we need to take into consideration different aspects to achieve the main objective of marketing, which is the recognition of our company in the digital community.
attractive profile
The Instagram profile is what describes us. It is the first impression that users will get from us as a brand. Therefore, we recommend that you create a completely attractive profile or biography that attracts as many new users as possible.
We must consider that when we create our profile the inclusion of the skills that we present with our product or service. On the other hand, we find the correct use of keywords, since they are the ones that our new users will use to reach us, that is why the analysis of these keywords is of the utmost importance.
In the same way, do not be afraid to use emojis, this will further personalize your profile and show you as an attainable and easy-to-contact brand, aspects that are currently considered necessary to achieve brand positioning.
Finally, it uses a URL, which directs the community to our website, in order to direct the process of locating and acquiring our product and service.
How many times should I post?
When we are generating advertising on Instagram this question may appear. Based on the assessment of engagement, it is recommended to make the publications only once a day.
Posting many times at different times of the day makes us become our own competition, which takes away our engagement with the community. Therefore, we recommend that you publish only once to ensure that our advertising message has been delivered and processed by each of our users.
However, Instagram gives us alternatives to make a constant presence on the platform through Stories, which works as a complement to "traditional" publications, which adds a constant permanence to our consumers.
Are Stories valid for advertising on Instagram?
Currently we can say that more than five hundred million users are active in the well-known stories of the social network. So it is a very useful tool when we want to establish advertising on Instagram.
This function is more dynamic and allows us to generate other marketing strategies that allow us to interact directly with our users. Among the most common we have the find and the section of questions and answers.
We can use surveys to ask short-answer questions (yes - no, I like it - I don't like it, now - later). While the question and answer section allows us a much more direct communication where our users ask us questions and we answer or on the contrary we ask and they answer. In the same way, the application allows us to use hashtags, locations, GIFS, stickers, mentions, questionnaires and even countdowns for the placement of an important event in our brand. Therefore, if we use this tool properly, it can generate considerable engagement in each of our advertising campaigns.
On the other hand, it is necessary to highlight the new modalities of Stories that the Instagram platform presents us, which allows us to create outstanding stories. This allows us to classify the stories depending on the content.
For example, if our category is makeup, we can classify publications such as products for the eyes, skin, contours, among others. It is necessary that if we are going to use this plus that Instagram gives us, you know how to handle it in order to avoid losing the meaning of our brand.
Advertising on Instagram with videos
Currently, different studies have shown that people consume more audiovisual material than written material, so we recommend that you include videos in your feed that make sense and expose your brand.
Videos help to generate more empathy between users and us, this happens because users can hear our tone of voice, appreciate our advertising and better digest our ad. While in the descriptions of the photographs we are not going to achieve that level of concentration. Few people read the full post and analyze it in its entirety.
Therefore, it is advisable to use this and achieve the understanding and engagement that we are looking for from this type of advertising on Instagram. In any case, we leave you below the following video so that you can understand how to advertise on Instagram in an easy way
Does advertising on Instagram allow bots?
One of the tools that Instagram does not accept within its advertising market are bots. On the contrary, using them can generate sanctions without prior notice, which can range from post drops to account closure, so we recommend that you do not use this tool as a marketing strategy.
Posting Hours
When we are a brand, we must take into consideration every aspect of our community, such as the most suitable time to publish. If our community is activated at night, it is not profitable for us to mount our advertising on Instagram in the morning hours.
Analyzing these aspects is very helpful to us as it helps us understand our community, in order to take advantage of this information. There are many comprehension tools that help us with these characteristics, the most used is METRICOL.
Schedule each of the publications and the times that we are going to upload to our feed, to avoid the content being the same or colliding with each other, in this way we manage to keep the attention of our community.
Advertising on Instagram needs the interaction of the community
Being able to maintain an interaction with our users is essential to achieve the positioning we seek. It is a way for brands or content creators to actively involve each of our consumers.
When we make our users feel that we genuinely care about them, we will make our advertising campaigns achieve the effect we want. One of the ways in which we can rely on followers to generate these ads is in possible names for new products.
Ask if they like these products, these images, each of these questions will give us a much broader look at the type of advertising on Instagram that our consumers want to see.
We also recommend that you not limit yourself exclusively to your users, you can enter other profiles that handle the same type of product or service that you offer to receive different feedback than what we can get in our publications. This will result in new users and a change of image, which is always recommended from time to time.
The importance of photo captions
Although Instagram is a social network that focuses mainly on photos and videos, the platform allows us to make captions that allow us to define what we want to say, especially in the photos.
It is useless to have a super well edited and worked photo if our information below it lacks meaning, originality and fun. It is important that we focus on what we want to inform and to do it in a more dynamic way for us, write in other apps such as notes or messages, which greatly facilitates the editing of our content.
Hashtags in advertising on Instagram
Hashtags or tags within the Instagram community are extremely popular. It consists of words or short phrases that specifically describe our publication.
The correct use of the hashtag will give us effective results within advertising on Instagram. Thanks to the fact that we could position ourselves within what is known as the featured section. Which would allow us to have a much wider hitch.
Similarly, we recommend that you incorporate hashtag monitoring into your marketing strategy. This activity will allow us to determine if we are achieving the objectives we have set for the campaign. If you are interested in learning more about this marketing analysis, we recommend you visit the following link, " Monitor Hashtags, " which will explain its importance and the tools you can use to accomplish this.
Benefits of advertising on Instagram
On Instagram we can achieve a wonderful connection between users and us as a brand through advertising. When we opt for advertising campaigns that include social networks, we achieve many benefits for us as a brand.
Low Costs
One of the biggest benefits of using this type of advertising on Instagram is the considerable reduction in costs. Previously, advertising campaigns were the cause of large costs for companies.
Currently low costs can represent a great advertising campaign that gives us a great return on a monetary level. The start of this advertising on Instagram currently represents less than $0,75 per click made.
Content Rotation
As we have already read in this article, the programming of the different publications in our feed must be daily. This results in constant and secure content rotation.
The combination of images and videos in our feed is essential to ensure that our content achieves the engagement that we are looking for among our followers. The best thing about making advertising posts on Instagram is that it can be made less invasive.
Visibility
When we establish our advertising on Instagram and achieve the desired positioning, we achieve that our account is shown in the search feed. This place within the social network since it is the main page where non-followers can reach our content.
To get into this place it is necessary to maintain a dedicated job on Instagram, it is necessary to find the necessary labels to be able to identify our product or service.
Thanks to the growth that the digital platform has had, we ensure that advertising contains visibility and notoriety for our brand.
Easy management
One of the most comfortable benefits that advertising on Instagram allows us to create is easy, fast and efficient campaign management. This allows us to reach the public in an organic and easily understood way and as a consequence an important connection with our community.
Let us remember that one of the objectives we have as a brand is to ensure that our publications contain dynamic and vital information in order for users to connect with us.
Access to Instagram Shopping
One of the new functions that the social network has developed is the link between brands and consumers. When we use people to rate or review our products, by legal obligation our name must be specified within the post and therefore the redirection to our content.
This is very common to see in company profiles or in what we know today as influencers, who are those people who create content such as blogs, reviews or videos on YouTube to expose their ideas on specific topics.
Advertising on Instagram allows us to have access to Instagram Shopping, which is based on an auxiliary tool of the main platform, which allows the different business profiles to ensure that each of the brands is respected for their sales actions, to avoid scams or mishandling of image within the community.
One of the benefits of this application is that users can view the different products that appeal to us and complete the purchase on our website. Therefore, it is of the utmost importance that the URL is found in our profile, which will be the link that Instagram manages to complete this transaction.
One of the things we must do to register our brand with this additional tool that Instagram provides us, is the authentication of our business account through the Facebook account, since this allows the complete connection between platforms and allows us to verify each of the data that we have put into the profile.
Another step that we must take into consideration is the synchronization that must exist between our feed and the digital catalog that we have available on our web pages, in order to keep each of our platforms updated.
Finally, when we publish our posts, we label each of the products that are shown in them, so that users can call the products and generate the purchase.
Among the benefits that we find of using this new sales channel for our company is that thanks to it we can analyze different aspects in a practical way, such as traffic, the increase in orders and other sources of positioning.
The first of these aspects helps us measure the new income that is within our web portals, thanks to the exposure of Instagram Shopping and the redirection that it gives us.
As for new orders, we can see that since the implementation of this tool there has been a considerable increase within our brand. If, on the other hand, we find ourselves stagnant, we must review the marketing strategies that we are using and the reason why we are not achieving the objectives that we have set for ourselves.
Finally, we find that the positioning within social networks is completely different from that of Google. This means that to achieve the exposure we want from the brand, we must learn to manage each of the social networks efficiently and how to work them correctly.
