Coaching in Mexico has also proliferated, as it has everywhere else in the world; but do we know the whole truth about this new trend? Here's what we know.
Coaching a growing trend
Coaching in Mexico myths and realities
There are many questions that people continually ask about coaching: Are there coaching companies in Mexico ? Do individuals who provide coaching need to have any certification?
Is there any classification in this area? Is there any reason why coaches have proliferated? Are there associations that group these professionals?
Well let's begin to reveal and answer these questions and the true reality that surrounds it, advantages, disadvantages, positive and negative things that some do not dare to comment.
Can anyone be a coach?
There is a general ignorance about what coaching means, it is believed that any person who instructs another is already defined as a coach in some specific subject.
There is a confusion of terms or definitions, such as: counseling, mentoring, consulting and therapy with coaching, with a wide difference between all of them.
Let's explain what coaching in Mexico consists of
Coaching in Mexico is defined as a methodology, which is learned over several years and in the course of that time it is perfected, investing a large number of hours by those who dedicate themselves to this activity.
The coach constantly questions himself, looking for solutions in his mind, meditates on the meanings, beliefs, attitudes, behaviors and actions of human beings, in order to give effective guidance to people so that they can achieve their goals.
The basis of this methodology is found in ontology, which is based on the study of being. Coaching, in essence, is based on the meanings and redefinitions of the person with the intention of making the necessary changes in their lives, using motivation and strategies that lead to concrete actions.
What qualities should a coach have?
Ideally, the person who dedicates himself to this activity as a profession or trade is a professional in psychology or social communication. Additionally, at least one other instrument is required to analyze the information that the coachee (person receiving coaching) communicates.
So that it is more effective to detail and study the mental processes of meaning. Many apply NLP (neurolinguistic programming). A tool that currently gives good results for this purpose, however, is not the most effective.
For example, a semiotician with studies in psychology and with speech skills is better prepared to be a coach, than only one who applies or is knowledgeable about NLP and does not have accumulated experience in the area.
However, the development, breadth of knowledge and management of communication techniques will be subject to constant practice and skills of the coach during the development of the process.
Coaching is considered as an executive process in principle, this means that the intention of its study and implementation of what has been learned is to execute the actions under the supervision of the coach.
Once the redefinition of beliefs or mental concepts has been achieved, for the person to observe a development without inconveniences, precise and solid strategies, tactics, processes, procedures and actions are applied.

Are there types of coaching in Mexico?
There really are no types of coaching, there is only one methodology used, those who are dedicated to this activity what they choose is an area of application, such as life, business or work coaches.
They adapt coaching to each of the different areas of application, bringing together tools that complement the effectiveness of the result. Consequently, the coaches gather a vast experience that, over time, makes them more assertive.
Coaches can be dedicated to other applications in the workplace, such as being trainers, working as strategic consultants and using other tools to fulfill this purpose.
When coaching originated, it was born with the idea of the need to obtain a job, where these skills could be developed, promoting them in their offices one by one.
Are coaches effective?
If we start from the fact that they are professionals and know how to communicate effectively, surprising results can be achieved in people's lives, their jobs, their profession, their business. All depending on the effort and the scope that is achieved from the joint work between the coach and the coachee.
A workshop can be beneficial for knowledge acquisition; however, growth and the possibility of achieving great things involve much more—it requires hard work and efficient processes. They must also understand the difference between a boss and a leader.
Realities that are not commented
Social networks have facilitated the interconnection between people, communities and the different sectors that make up society, a fervent climate of optimism promoted by this route can be observed.
What makes there is a confusion between the work of a coach and a self-styled guru of "yes you can". Where methodologies make a difference and not only use motivation.
Speaking of motivation, of course, it is an essential component that is integrated into the work of a coach; but it only constitutes a part of the process, since as mentioned above, the methodology is what guarantees the desired result.
Consequently, true coaching is much more than just motivation, which is why there are people who call themselves coaches and they do not meet what is necessary to actually be one.
They are individuals who do not know the application of the appropriate methodology and do not carry out the so-called one-on-one work, which is essentially what a true coach would do.
There is a big difference between coach and motivational facilitators
There are people who call themselves coaches.
Many of these people who claim to be a coach have completed a series of online certifications supported by entities that are only for the purpose of doing business, training coaches in large numbers regardless of quality.
There are some called International Certifications that are issued in these formats. Even individuals who sell audio books that, although they may have interesting information, are not guarantors of adequate training for a coach.
These practices can be considered unprofessional and do not promote the growth of the activity and undermine the purpose and positive perception of the coach in society.
It causes curiosity that now all these certifications issued by all these entities are international, it creates suspicion. On the other hand, new coaches are frequently seen on the market.
They have no idea how to apply the methodology. Consequently, they carry out an inadequate preparation of the coach, and it seems that what matters is the business, since they coach anyone who pays.
Regardless of the profile or previous preparation of the individual, they only share superficial information that does not contribute to the adequate training of future coaches.
They are only seen as business opportunities that want to become coaching franchises. Validating a name to anyone who wants to become a coach.
Name that in the long term is not a guarantee of a professional with adequate training, who can really transform individuals in a positive way, much less make them achieve their goals.
Are there coaching associations in Mexico?
This issue of associations is perhaps one of the most controversial. Since there are such organizations of international stature that accredit coaches through third parties.
These give the famous international certifications; but the problem is that they do not follow up on those people who are awarded such certification. What has as a consequence that the possible failures of its creditors are not detected.
However, they have a structure that seeks to guarantee that these coaches apply the methodology, where they have to record themselves executing it in order to be accredited.
Coaches who wish to be accredited by these associations, as part of the process, must leave evidence that they charge for carrying out the activity and thereby demonstrate that it is a professional exercise.
Many associations even ask for some references from their coaches. So that later they have the right to belong to it, with the requirement to pay an annuity.
Who make up the associations?
Associations are made up of groups of people, such as associations of engineers, lawyers, doctors, etc. There is an obvious favoritism in some sectors.
They give a kind of status, many must use their good relationships or contacts to be admitted to some of them. This happens in many of the large multinationals with high demand and positive reputation.
There are other associations that are gradually being formed to include their members or associates. Although it is a common factor in many of them, the desire to collect an annuity is the very end of the association.
Consequently, the association's mission is to support the work of its members, ensure their professionalism, and keep them updated. This does not happen due to the monetary interest that prevails over the professional interest.
When their associates stop paying the annuity, the support is withdrawn, without taking into account the causes that caused the payment to cease, which shows that the associate is a number and not really a partner.
These associations are constituted as a business, which is not bad, but it is not their main objective. Its objective is to be a guarantor of support for its associates, putting at their disposal tools that raise their level and maintaining supervision of each one.
So who guarantees compliance with the regulations of the profession, as well as the effectiveness and efficiency of its members who are part of the professional sector.
Many personal interests have been revealed since the main thing is to do business, they distort the statutes. Which brings as a consequence that many coaches of low professional quality sneak in among their associates.

Licenses and certifications
Licensing and certification is another important issue, it is the essence of the business, any trainer can become an international coaching certifier under the support of the association.
And, you can become a trainer of the activity just by paying the license and thus be able to issue the certification, even without being a coach.
The associations can be a support, however, they are not a guarantee to know who meets the requirements and who is able to carry out the activity with professionalism.
How does the web contribute to coaching in Mexico?
On the web you can get a little bit of everything, professional coaches in the area and they apply the methodology correctly. Like those snapshots that are made with information capsules, and the rest that claim to be coaches; but they really aren't.
This means that the person who is in need of receiving good guidance is likely not to get a good coach and will not be able to meet their need.
Many of these coaches focus on giving advice in a group and not one by one as it should be, they do not give the individual support that is required.
A true coach knows that the development of the individual is centered on an ongoing process. Being by the side of the individual until it is completely carried out and the objective is fulfilled.
A high-level executive coach will focus individually, working on the particular case, one by one and will not do it in a group. This guarantees that the person exceeds her expectations.
Some use the image of a guru or wealthy person as a deceptive way to attract attention and thus obtain new clients and they really do not have the necessary professionalism to be a coach.
How to recognize a good coach?
A good coach is one who makes his coachees achieve extraordinary things that they could not conceive on a mental level by themselves. He verifies all his success stories, the testimonials of his coachees, he observes if they use the methodology, if they focus on one-on-one work.
Beware of the pseudo-certifiers that are constantly reproduced as a result of new coaches, beware of verifying them and seeing what they offer.
The purpose must be to lead the coachee to meet the objective, using the appropriate means and all available tools.
Be careful with the 3-level processes in which they say they do coaching. This is nothing more than a mixture of individual improvement support structures, including the new age, archetype configuration and family constellations.
A whole mix that creates an impact on people, but leaves them confused and disoriented at different stages of the process. An unprofessional way of delivering coaching.
And finally, the most impressive truth, which consists of the empowerment of recently graduated coaches with their certifications, which, many of them, make them believe that they are the best in the world.
If you are interested in expanding your knowledge and finding ways to do so virtually, we leave you this link: Virtual Environments.