Do you know what is the cloud security? This is an indispensable tool in digital marketing, you get benefits thanks to it. Learn about its function here!
Cloud security
When we talk about security in the cloud, we are talking about the different security measures based on software to protect the information that exists within it.
Now, it is important to clarify that the cloud is a storage option to save all kinds of information, photos, videos, passwords, emails, documents, among others. If you want to know more about what is it? and how is it handled? We invite you to enter the following link Cloud Computing: Advantages and Disadvantages
Technological progress has allowed us to make this new storage modality a little more efficient and practical for each one of us, achieving a productivity of more than 76%, thanks to the fact that the different social networks, apps and companies have expanded their cloud backups.
Cloud security comprises a wide range of different technological controls and procedures to prevent the misuse of our data. In the same way, these standards ensure in a very jealous way the infrastructure and the different data that feed the cloud day by day.
One of the great benefits of having your data in the cloud is that it reduces costs and concentrates all the information in one place, which allows us to have quick and reliable access to the data that we may request from, for example, our company or department.
On the other hand, it should be noted that both the providers that offer security services in the cloud and ourselves have a responsibility in the care of international standards and the correct practice of good management of this tool.

How security works in the cloud
Cloud security is based on the unification of basic software security measures with slightly more rigorous ones such as PCI-DSS, FINRA, HIPAA, and finally legal requirements and those that may arise from the branch in which we sell . That is why we say that it is a team effort between the provider and us, the clients, since we are the ones who feed the platform with our information and we must take care of the aspects that you are uploading to avoid being outside the law.
One of the reasons why the cloud was developed and has been so widely accepted is because of the ease it gives many organizations when we want to store different data and applications related to the company, thanks to its ease, accessibility and continuous development. It is the most requested tool in different corporations.
In the same way, we companies prefer the use of the cloud thanks to the ease that exists when backing up and recovering information. Different surveys have shown that more than 62% of companies use the cloud thanks to data recovery and more than 70% for the storage it provides.

Difference between cloud and traditional security
Although technology is something that advances every day and exponentially, many people resist change, so it is important to show the differences between the two.
One of the characteristics in which both differ the most is in the data centers. Security in the cloud allows these to be stored in outsourced centers, while in the traditional one it opts for centers that are its own.
On the other hand we have the cost ratio, making an investment in security in the cloud is usually extremely low, while in the traditional the costs are extremely high.
Finally, traditional security provides us with a limited efficiency of resources, unlike the cloud, which allows us to maximize them, since in this case we pay for what we are using.

Practices for hiring a Cloud provider
To maintain the correct use of this very practical tool, it is necessary to name different tips for correct use and maintain cloud security in optimal conditions.
Service level agreement
The first thing we must do when we make the decision to migrate all our information to the cloud is to hire a Cloud provider, such as Microsoft, IBM, Amazon, or SAP.
When we choose the provider, we must clearly establish what the levels of control are and what services they are providing us, in order to define the levels of access and reliability.
Cloud security architecture design
Another fundamental aspect that we must take care of when establishing a contract with a Cloud provider is the security conditions that it will give us. Let us remember that it is necessary to understand that in the cloud we will handle information that may be of open or private content, so we must ensure that the provider we choose provides us with the minimum conditions in which antivirus, anti DDOS protection, among others.
We must understand that the perimeter security of our cloud is essential, thanks to the fact that it helps us with the protection, care and protection of information infiltration. That is why it is recommended that we use the different tools that can be updated to defend our cyberspace, such as: antivirus, information leak control, email monitoring, antispam.
We can also include organizational policies that prevent us from being vulnerable, such as blocking attachments in emails, downloading unauthorized material, among others.
Hiring a Firewall for applications or a new generation allows us to have an application at hand that helps us reinforce the security of our information in the cloud. This is also allowed by the different intrusion detection or attack mitigation tools for DDoS, the different content delivery networks and the registry correlation that we want.
Ethical Hacking
Another of the practices that are very common for the verification of the service that we are contracting as an organization is known as ethical hacking or ethical hacking. Which consists of hiring a company for us that we know is responsible and has a perfect work ethic, in order to try to break our security in the cloud to see if we are secure enough or should we do better in some aspect.

Benefits of cloud security
As organizations that understand the importance of updating and maximizing resources, we understand that the cloud is a perfect tool for us.
One of the biggest benefits we can get from relying on cloud security is that we can scale up or down our security levels. It is important that we have tools at hand that adapt to our needs and offer us different plans that go at our pace and budget.
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In the same way, choosing the cloud as a work and storage center within our organizations, we realize that it is much more accessible than referring to the construction, design, installation, configuration and maintenance of the equipment we need to store our information.
The same logic applies to the permanent expenses that are generated for the data centers, if we have a personal one the expenses are much higher since we are paying for all the space even if we do not use it, while the option of using the cloud allows us to pay for the space we are using.
Last but not least, when we decide to rely on security in the cloud, we find that we can be constantly and quickly updated thanks to the services provided by our providers to keep our information secure.

After reading this content, we realize that any type of organization can use the benefits of the cloud. The largest companies of the moment, such as Netflix, fully trust the Cloud services offered by Amazon Web Service, which allows them to focus more on their business than on security schemes.
Another great example that uses the cloud as a storage tool is NASA, which, although it handles highly confidential data, accepts that it is the most powerful storage resource and that with valid security resources, your information is completely protected.
So don't be afraid to migrate your organization's information to the cloud, just get advice from a good cloud provider and enjoy these wonderful benefits.