The Square Colosseum: An icon of architecture in Rome

  • The Palazzo della Civiltà Italiana is a landmark of fascist rationalism located in the EUR district of Rome.
  • Its design is inspired by the Roman Colosseum, standing out for its cubic travertine structure and its superimposed arches.
  • It currently combines the promotion of Italian culture on its ground floor with the headquarters of the luxury firm Fendi.

Roman building

If you take a stroll through Rome's EUR district, you can't help but be awestruck by the Palazzo della Civiltà Italiana. This building, affectionately known as the Square Colosseum , is a stunning piece of architecture that blends the ambition of the Fascist regime with a clean, rationalist style. It was originally conceived as the centerpiece of the 1942 World's Fair, though the war ultimately disrupted those plans.

What makes this building special is that it doesn't try to go unnoticed; on the contrary, it stands there as a solid and pure volume that plays with symmetry and monumentality. Although it was born under Mussolini's shadow, over the decades the building has reinvented itself, leaving behind its political baggage to become a symbol of elegance and the culture of "Made in Italy."

Colosseum Square, Roman jewel
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The origin and symbolism behind its design

The story of this palace begins in 1935, when Benito Mussolini commissioned its construction to project an image of power and continuity with the ancient Roman Empire. The architects responsible for this undertaking were Giovanni Guerrini, Ernesto La Padula, and Mario Romano , who designed a structure that pays direct homage to the Flavian Amphitheater . It is no coincidence that we call it the Square Colosseum, as it seeks to evoke the grandeur of ancient Rome but translated into a modern and minimalist style.

If we look closely at the facade, we'll see that the building is basically a giant cube clad in travertine marble and concrete . A curious detail that's often mentioned is the number of arches: there are six rows of nine arches on each face. It's said that these numbers weren't chosen at random, but rather correspond to the number of letters in the names of Benito (6) and Mussolini (9), a typical propaganda touch of the time.

At the top of the cube, in the space that serves as an attic, there is a stone inscription praising the Italian people, describing them as a land of poets, artists , heroes, and scientists. This finishing touch reinforces the intention to link 20th-century modernity with the historical prestige of the Italian peninsula.

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Architectural and materials analysis

From a technical standpoint, the Palazzo is a masterful example of simplified classicism. The building sits atop a massive travertine podium , accessed by imposing staircases. Once you ascend, you encounter a play of volumes where void and solid alternate. The exterior arcades act as a protective barrier against the sun , concealing behind them a glass prism that allows natural light to enter the offices.

Inside, the reinforced concrete structure takes center stage. Unlike the exterior, where stone dominates, the interior features a central core housing the staircase and elevators, surrounding the use of concrete in the architecture to create spacious and open areas. This design allows for an open floor plan that feels airy and modern, far removed from the heaviness one might expect from a building of this type.

  • Main materials: White travertine marble and reinforced concrete.
  • Dimensions A height close to 70 meters, enhanced by its elevated base.
  • Decorative elements: 28 Ferrara marble statues on the ground floor representing various arts and crafts.
  • Access: Two large staircases located on opposite facades.
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The EUR district and the building's new life

The district where it's located, EUR (Esposizione Universale Roma), is a fascinating area. Although it originated as a fascist project, today it's one of the most sought-after financial and residential centers in the Italian capital. It's very well connected by metro, specifically the EUR Maglianera station, making it easily accessible despite being about 10 kilometers from the historic center. This neighborhood boasts avant-garde works by architects such as Renzo Piano and the renowned Fuksas studio.

As for the Palazzo's use, the building has had to adapt to survive. After the war, it was used for cultural exhibitions, a function it still maintains on its ground floor. However, the big change came in 2015, when the fashion house Fendi reached an agreement with the City of Rome. The luxury brand pays around 2,8 million euros annually for the right to use the rest of the building as its corporate headquarters for a period of 15 years.

This alliance between art, architecture, and fashion has allowed the building to remain in perfect condition, serving as a showcase of Italian talent. It is a place where haute couture design meets the rigor of rationalism, creating a visually striking contrast that attracts tourists and lovers of the Palazzo della Civiltà's architectural gem from all over the world.

The Palazzo della Civiltà Italiana is much more than a relic of the past; it's a structure that has transformed from a tool of political propaganda into a center of creative innovation . Its imposing travertine cube, its soaring arches, and its current association with Fendi make it a must-see for anyone seeking to understand Rome's evolution, blending imperial ambition with contemporary sophistication.

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