The Canadian influencer Rebecca LunaLuna, known for sharing her battle with early-onset Alzheimer's on TikTok, passed away on July 25 at the age of 49 after undergoing the Medical Assistance in Dying (MAID) program in her country. The news, confirmed by her family through her official account, has generated a wave of reactions on social media, where Luna had become a role model for those living with this neurodegenerative disease.
A resident of Victoria, British Columbia, and mother of two, Luna received her diagnosis in April 2025, when the disease was still in its early stages. From that moment on, she decided to openly document her experience, from medical appointments to the changes in her daily life, with the aim of highlighting the real impact of Alzheimer's and breaking the stigma surrounding it.
A diagnosis that changed her life
Luna was diagnosed with early-onset Alzheimer's when she was 48. In her videos, the TikToker explained how the progressive loss of abilities and everyday difficulties affected her independence. His community of followers, which numbered around 100.000 on TikTokShe closely followed the evolution of her condition. Luna also shared personal moments, such as meeting singer Lily Allen, whom she considered one of her favorite artists, and whom she was able to meet during a concert after publicly expressing her wish.
The decision to opt for euthanasia
Aware of the irreversible nature of her illness, Luna enrolled in the MAID program, which is legal in Canada under strict medical requirements. In the days leading up to her death, she announced her decision bring forward the scheduled date by two weeks because her health was deteriorating faster than expected. "I have to tell you that this has been the hardest decision I've ever had to make," she confessed in a video. "I'm living in a body where I no longer feel comfortable, safe, or well." The procedure was performed at her home, surrounded by her loved ones, around 13:15 p.m. on Saturday, July 25.
The support of their community
Throughout her illness, Luna maintained a close relationship with her fans, who suggested she create a GoFundMe campaign to cover her end-of-life expenses. The campaign raised just over $11.000 of its $20.000 goal. His family expressed their gratitude for the support they received. In a statement released the following day on TikTok, they requested privacy during their time of mourning. The influencer had also spoken openly about her struggle with addiction and how she managed to stay sober even after her diagnosis.
A fight beyond Alzheimer's
Before saying goodbye, Luna asked for understanding and support for her decision, stating that it was time to prioritize herself after a lifetime dedicated to others. Her story has reopened the debate about dignified death and the need to raise awareness of diseases like early-onset Alzheimer's, which affects people under 65. The influencer leaves a legacy of awareness and a community that continues to remember her courage in sharing every stage of her illness.