Dynafit's new headquarters in Kiefersfelden rises in the Inn Valley as a striking and recognizable structure, a building designed to engage with the alpine landscape rather than impose itself upon it. Barozzi Veiga have created a sharp, abstract, double volume , whose presence is felt from the highway linking Germany and Austria, and which, despite its geometric forcefulness, seeks to blend seamlessly into the surrounding topography.
Far from being a mere corporate container, the project translates Dynafit's identity—lightness, efficiency, and technology—into architectural principles. This translation materializes into a headquarters that functions as both a landmark and a place of daily life , with open spaces, shared amenities, and an envelope capable of precisely filtering light and climate. All of this is supported by a clear structure of slabs and columns and the placement of service cores at the ends of each floor to optimize circulation and open up views.
A landmark in the Inn Valley: geometry and landscape
The building's form is conceived as the fusion of two pyramidal structures which, in their conjunction, enhance a sense of both intimate and monumental verticality. The double-pyramid silhouette interacts with the hills and valleys , reinforcing a perception of height on the vertical faces and seeking a scale closer to human scale on the sloping surfaces.
This contrast between the vertical and the sloping allows the building to be seen from afar without appearing out of place in its immediate surroundings. From the highway, the Dynafit headquarters appears as a landmark , but upon closer inspection, the oblique planes, shadows, and change of scale soften its presence and integrate it seamlessly into the alpine landscape.
Originally, the site dictated the design: the proximity to the Inn River—also referred to as the Eno in some translations—and the valley's border location were key factors in the project. The building was conceived to "belong" to this natural corridor , its abstract form able to integrate seamlessly without relinquishing its own distinct identity.
Although the building's volume appears simple at first glance, its cross-section reveals a spatial richness that is not apparent from the outside. Double-height spaces, strategic voids, and shifts in perspective create visual connections between floors and multiply the possibilities for interaction between staff and visitors.
Geometric clarity thus becomes a resource for absorbing and reflecting the landscape. The architecture is "refined" to be part of the valley and, at the same time, stand out within it , transforming an essential form into an experience that changes throughout the day and the seasons.
Technological facade and environmental performance
The exterior skin combines glazing and a metal lattice arranged in a diagonal pattern. This exoskeleton regulates solar radiation and modulates transparency , protecting the building from excessive heat without losing its visual connection to the surroundings.
The diagonal pattern not only serves a climatic function, but also accentuates the geometric reading of the volume. As the light falls and the reflections change, the building presents multiple faces , activating a dynamic perception that transforms the supposed “simplicity” of the form into a sequence of scenes.
The building envelope was designed with the brand's products in mind, where lightness and technical precision are essential. This design language translates into a high-performance façade , with elements capable of modulating the opening and degree of shading at different times of the year; in winter, certain triangular modules increase solar gain and adjust the heat exchange in a controlled manner in high-altitude climates.
The result is a refined energy balance that reduces demand and improves comfort. The technology isn't displayed gratuitously; it's integrated as part of the building's character , with an aesthetic that is both understated and powerful, in harmony with the geological features of the site.
Interior: clarity, efficiency and everyday life
The interior is conceived as a bright and open system of slabs and columns, rational and uncomplicated. Two service cores located at opposite ends of each floor concentrate circulation, restrooms, storage and support areas, freeing up the rest for offices, meeting rooms and flexible spaces.
The furniture is minimal and versatile; the absence of fixed workstations encourages adaptive use. Understated materials—with exposed concrete as the main feature— and a grayscale palette create a neutral backdrop against which people and their movement stand out.
This approach reflects the culture of Dynafit, a company linked to the mountains, speed, and innovation. A large part of the team is made up of young athletes , between twenty and thirty years old, whose brightly colored clothing introduces a splash of color into an interior that deliberately avoids excessive visual saturation.
The internal spatial design is not merely an "open plan". Long perspectives, visual intersections, and meeting points have been sought to encourage exchange between departments, clients, and visitors, with a subtle gradation between more active zones and areas of concentration.
The connection with the outdoors is constant: the facade filters, reflects, and allows light to pass through. Views of the valley and nearby slopes are present from most of the stalls , reinforcing a sense of belonging to the landscape and, at the same time, ensuring uniform natural lighting.
Mixed program and openness to the community
Although it serves as the brand's corporate headquarters, the building includes amenities that are open to the surrounding community. A daycare center, a Dynafit store, and a gym complement the private office space, making the headquarters a small hub of activity for Kiefersfelden.
This mixed-use character aligns with the idea that architecture can be more than just a "pretty office." The so-called DYNAFIT Speed Factory aims to attract mountain athletes , foster community, and offer services that are relevant to a region with a strong outdoor culture.
Implementing something unique within a context as standardized as Germany has presented an interesting challenge. Standard processes coexist here with a search for a distinct language , belonging to the place without resorting to generic solutions. This tension between belonging and autonomy defines the tone of the project.
Therefore, the headquarters not only represents a company, but also speaks to a way of inhabiting the landscape. It is a precise, contemporary, and understated building that combines technical ambition, territorial sensitivity, and a clear commitment to everyday use.
Project details, team and collaborators
The project won first prize in the competition and has been built, further solidifying the studio's international reputation. The building has a constructed area of approximately 10.200 m² , with a clear organization between workspaces and areas open to the public.
- Client: Dynafit, Mountain Experience Beteiligungs-Holding GmbH
- Architects: Barozzi Veiga (Fabrizio Barozzi and Alberto Veiga)
- Location hotel: Kiefersfelden, Inn Valley (Inn/Eno River), Germany
- State: Competition, first prize. Built
- Area 10.200m²
The development process involves two main phases: the competition and the project development phase, which includes expanding the team. The teams involved are detailed below based on available information.
Competition Team
- Yorgos Apostolopoulos
- Andrea Bergamini
- Paola Calcavecchia
- Oskar Jobin
- Kim-Lou Monnier
- Alessandro Lussignoli
- Rodrigo Martinez
- Martin Meinecke
- Miguel Pereira Vinegar
- Toni Poch
- Verena Recla
- Andrei Sashko
- Rob Scott
- Nelly Vitiello
Project development
- Andrea Bergamini
- Paola Calcavecchia
- Marta Grządziel
- Verena Recla
- Anina Weber
- Caterina Delaini
- Hannes Lukesch
- Vasco Marcolin
- Cristian Munteanu
- Sofia Pozzoli
- Maxime Soquet
- Elvira Turek
- Maria Ubach
Collaborators and consultants
- Plan Team (project manager, quantity surveyor, project controlling)
- Bergmeister Ingenieure (structure)
- Stiefmüller Hohenauer & Partner (installations / mechanical engineering)
- SPEKTRUM Bauphysik & Bauökologie (building physics, sustainability, acoustics)
- Knippers Helbig (façade consulting)
- Bartenbach (lighting consultancy)
- Hügli Ingenieurunternehmung (security)
- Matí (illumination)
- K33 Brandschutz – Riedner Wagner + Partner (fire protection)
- Ramboll Dreiseitl (landscaping)
- Henning Larsen (landscape architecture)
Images and graphic documentation were produced by specialized teams. Photo credits: Simon Menges, Nino Tugushi, and Brigida González . For more information, please see the original English publication: Dynafit Headquarters.
Barozzi Veiga: authors and approach
Behind the project is the Barcelona-based studio formed by Fabrizio Barozzi and Alberto Veiga. Barozzi was born in Rovereto, Italy, in 1976 and graduated from the Istituto Universitario di Architettura di Venezia in 2003, completing residencies at the ETSAS in Seville and in Paris before beginning his professional career.
After collaborating with Guillermo Vázquez Consuegra, he partnered with Veiga in 2004 to found their joint firm. He has been a professor at the International University of Catalonia and an associate professor at the University of Girona, combining teaching and practice and receiving numerous awards.
Alberto Veiga, for his part, was born in Santiago de Compostela in 1973 and studied at the ETSA of Navarra. He worked with Patxi Mangado and Guillermo Vázquez Consuegra on award-winning projects before founding the studio with Barozzi; he is a professor of Projects at UIC and has developed an extensive academic and professional career.
The firm—originally known as EBV Arquitectos—specializes in architecture, urban planning, and interior design, and views research as the driving force behind its projects. Its work has been recognized with national and international awards , and it has established an international presence with public projects in Poland, Switzerland, and Belgium, to which this new headquarters for Dynafit in Germany is now added.
Dynafit's headquarters in Kiefersfelden demonstrates that corporate offices can transcend the conventional: a precise, dual form, a technologically advanced facade, a flexible interior, and a genuine openness to the community . With the alpine landscape as a constant reference, the building speaks the language of the mountains and the brand, while maintaining its own distinct voice within the region.
